PGDM (Advertising Communication)

with focus on IBM Co-Certified Digital & Social Media Marketing


EMPI pioneered in India one of the first programmes that combined advertising communication and marketing in one integrated programme to train people for India's rapidly burgeoning media sector. After all these years, Alumni have found senior positions as Media Managers, Planners, Public Relations Executives, Film makers in leading Media companies. The programme is now being re-oriented to address the drastic change in the media sector today with movement away from traditional media of print and broadcast to internet based platforms. Unfortunately, there is a chronic deficit of talent in the field as there are four disparate strands of skill sets required - Technology, Content, Design and Marketing. Currently, one gets professionals with one or two, but not all skill sets. Jointly with IBM, EMPI is re-structuring its highly successful AdCoMM Programme to address this critical skill deficit in the industry.

Scope and Objectives:

  • To enhance the creative competencies and enhance the managerial aptitude of the students in order to make them excel in the dynamic and highly competitive media industry
  • To prepare students for Digital and Social Media marketing that are drastically re-writing the rules of Advertising and Communication.
  • To provide hands-on training on planning and production of brand campaigns.
  • To provide skills on various relevant software like TAM etc. used in media planning and production of campaigns.
  • To enable students to design and implement digital and social media marketing strategies

Highlights of the Specialisation:

The value added software and teaching input creates the synergistic link between a trainer and trainee. The programme highlights different aspects of emerging market and also Advertising & Creative Component of Brand Building. The research input will improve the attitude and make them more conversational from Reel world to the Real world. Audio, Video techniques are more purposive and meet the need based actualization process. 

Students will get a chance to for the first time in India understand the key separate components to become a successful digital marketing professionals - web technologies, design, content development and marketing principles. 

Job Opportunities:

The course opens up career opportunities in communications agencies and marketing departments of client companies. Career areas include developing creative advertising messages, creating digital strategy, generating branded content and project managing PR events, developing digital media plans for big brands, researching buying behaviour and new advertising concepts etc.

Our alumni can be found in almost all major media companies across the spectrum. They are working with the leading agencies like Lintas Lowe, Leo Burnett, McCann Erickson, Mudra, JWT, FCB ULKA, R K Swamy BBDO, Euro RSCG, Publicis, Corporate Voice, Perfect Relations, IPAN, Genesis, Bates David, Wizcraft, Percept H, PDM, Rediffusion etc. Further they are Filmmakers with the likes of the legendary Prahalad Kakkar and have also set up their own Enterprises.


Powered by Junati